Tools
Having the right tools for your business is so important
I’ve spent years testing all the top blogging and digital marketing tools and resources to make sure I’m only sharing the very best suggestions to help you get more done and achieve better results.
Some of the recommendations on this page are affiliate links, which means that if you click a link and make a purchase, I may receive a small commission. There is no extra cost to you and I only recommend products I use personally and love!
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FEATURED TOOLS
ACTIVE CAMPAIGN
Active Campaign provides integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
THRIVE THEMES
Get more visitors, leads and customers with Thrive Themes WordPress plugins and themes.
WAVE
Drag and drop online video creator that makes creating social videos posts a breeze. Create videos up to 15 seconds long without a watermark for free. (Paid plans for longer videos).
TAILWIND
The complete Pinterest & Instagram marketing toolkit for bloggers and small businesses. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results. Free trial available.
Making sense of affiliate marketing
This step by step course contains 30 lessons and 20 worksheets to teach you how to find affiliate products and promote them effectively to achieve a passive income stream on your blog. Michelle earns over $50,000 every month through affiliate marketing so learn from the best.
Want to listen to the podcast?
As if a blog wasn’t enough, I also launched a podcast. Listen to episodes and subscribe to The Content Fix:
MORE DIGITAL MARKETING TOOLS … LOTS MORE!
WEBSITES
ALL IN ONE WP MIGRATION
If you have to move your WordPress website to a new host, the All In One WP Migration plugin exports it, including the database, media files, plugins and themes, then enables you to upload it to a new location using a simple drag and drop process.
BROKEN LINK CHECKER
Broken Link Checker is a free WordPress plugin that monitors your blog looking for broken links and let you know if any are found.
GOOGLE ANALYTICS
Free analytics tools to measure website data and gain insights into your content performance and site visitors.
GOOGLE CAMPAIGN BUILDER
This tool allows you to easily add campaign parameters to URLs so you can track them in Google Analytics.
MOZ
Moz provides free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.
PROOF
Use Proof allows you to increase website conversions with social proof by displaying verified recent customer activity. Paid plans only but there is a free trial.
REDIRECTION
Redirection is a free plugin for WordPress that allows you to redirect permalinks to any URL and keep track of 404 errors.
SITESTACKS
Want to find out the CMS, mailing list, plugins and more that someone is using on their website? Rather than guessing, use SiteStacks to look up the tech stack for any website for free.
VERIFY OWNERSHIP
Verify Ownership is a free WordPress plugin that allows you to easily add your meta tag verification codes to your site. It also adds statistics scripts (e.g. Google Analytics) to the footer of your site.
WHAT WORDPRESS THEME IS THAT
What WordPress Theme Is That is a free online tool allows you to easily detect what WordPress theme a site uses (including parent and child themes).
WORDFENCE SECURITY
Wordfence Security is a free WordPress plugin that protects your site with a firewall and security scan to prevent attacks.
WP FASTEST CACHE
WP Fastest Cache is a free WordPress plugin that speeds up page load times by creating static html files from your dynamic WordPress blog.
YOAST SEO
Yoast SEO is a free WordPress plugin that handles the technical optimization of your site and assists with optimizing your content.
ZENDESK
Zen Desk is a customer service software and support ticketing system. Free trial available.
SOCIAL MEDIA
AGORAPULSE FACEBOOK TIMELINE CONTEST
Check this out if you want to run free contests on your Facebook timeline with Agorapulse Facebook Timeline Contests.
BELIVE
Use BeLive to broadcast on Facebook in solo, split screen interview or talkshow mode, including screen comments from your audience so you can interact with viewers. Free options available.
CHATFUEL
Chatfuel helps you build a free chatbot for Facebook Messenger, quickly and easily, no coding required.
CLICK TO TWEET
Click to Tweet simplifies the task of promoting, sharing and tracking content on Twitter. Users write the message they want others to share and Click to Tweet generates a link that can be shared. This link automatically posts a Tweet and can be tracked.
CROWDFIRE
Grow your social followers with Crowdfire.
FACEBOOK BLUEPRINT
With more than 90 eLearning courses, Facebook Blueprint helps you learn the skills to manage your Facebook and Instagram ad campaigns.
HASHTAGIFY
Use Hashtagify to search for hashtag popularity, trends and related hashtags. Free tools available with paid plans for more detailed data.
LANDSCAPE BY SPROUT SOCIAL
Landscape by Sprout Social is a free drag and drop online social image resizer.
LIKEALYZER
Likealyzer is a simple to use, free online tool that will assess your Facebook Page and provide suggestions to improve it.
LINKTREE
You only get one chance to link in Instagram. Linktree gets you around this limitation by providing a custom link for your profile that sends people to a page with up to five links instead, so you can include your email signup, products, blog posts and more.
MANYCHAT
ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. Free option available.
TWITTER REPORT CARD
Get a free Agorapulse Twitter Report Card that analyzes your Twitter efforts with those of your competitors.
CONTENT CREATION
ANSWER THE PUBLIC
Get a free report from Answer the Public about what questions and queries your audience is searching for in Google.
BUZZSUMO
Analyze what content performs best for any topic or competitor and find the key influencers to promote your content.
BRAINY QUOTE
BrainyQuote is a collection of inspirational and famous quotes.
CANVA
Canva makes design simple for everyone with DIY tools to help you produce social posts, presentations, blog graphics and more.
CLICHE FINDER
Cliché Finder is an online tool to check your writing for cliches.
CREATIVE MARKET
Creative Marketplace for vector patterns, icons, fonts, graphics and more. Six free downloads provided each week
EASIL
Easil is a fantastic Canva alternative with some extra features like text shadow, text masking and precise element placement. The templates are much prettier as well.
EDITORR
If you don’t want to do it yourself, Editorr is a professIonal copy-editing and proofreading service that connects you with real editors at reasonable rates.
EYE DROPPER
Eye Dropper is an open source chrome extension which allows you to pick colors from web pages, color picker and your personal color history.
FONT SQUIRREL
Font Squirrel scours the internet for high quality, legitimately free fonts . Download thousands of completely legal, high quality, free fonts.
GRAMMARLY
The Grammarly free checker highlights errors as you are writing.
GRAPH WORDS
Graph Words is a free online thesaurus to help you find just the right word by creating connections between associated words.
HAUTE STOCK
Haute Stock is a stylish stock photo collection with free images every month.
HEMINGWAY APP
The Hemingway App highlights lengthy, complex sentences and common errors in your writing.
PEXELS
Pexels is a stock library of free photos you can use anywhere without attribution.
PHOTOFUNIA
PhotoFunia is an app that allows you to upload images of people into fun backgrounds.
SC STOCKSHOP
SC Stockshop is a library of styled stock photography featuring desktops and flatlays, with free monthly stock images.
THE NOUN PROJECT
Over a million curated icons, created by a global community. Free accounts must give credit to the creator each time they use an icon. Paid accounts don’t have to provide attribution.
WAVE
Create engaging marketing videos and ads in minutes with Wave.video – an online video maker that includes stock videos and images, the ability to upload your own media, and output of all video formats at once.
WHAT FONT IS
Identify a font by uploading a picture or sharing a URL.
PODCASTS
AUDACITY
Audacity is free, cross platform software for multi-track recording and editing.
AUPHONIC
Auphonic is an automatic audio post production web service for podcasts, broadcasters, radio shows, movies, screencasts and more. First two hours per month are free.
CALLNOTE
Callnote records Skype, Google+ Hangouts, Facebook and Viber audio and video. Free version available.
CAST FEED VALIDATOR
Validate and visualize your podcast RSS feed with Cast Feed Validator to ensure it’s compatible with all sites.
EXPRESS SCRIBE
Express Scribe is professional audio player software for PC or Mac designed to help transcribe audio recordings.
FREE MUSIC ARCHIVE
Free Music Archive is an extensive library of free high-quality, legal audio downloads.
FREESOUND
Freesound is an extensive library of free sound effects, available for legal download.
LIBSYN
Libsyn offers podcasting hosting and publishing services.
MP3TAG
MP3TAG is a free and simple application for viewing and editing tags in audio files.
REV
Rev provides online audio transcription, video captions and document translation at very reasonable prices.
SERIOUSLY SIMPLE PODCASTING
Use the free Seriously Simple Podcasting plugin to publish podcast episodes on your WordPress website.
SIMPLE PODCAST PRESS
Simple Podcast Press is a licensed WordPress plugin that creates a unique page for each of your podcast episodes based on your iTunes URL.
SPEAKPIPE
SpeakPipe allows your podcast listeners and blog readers to send you voice messages right from a browser.
SPREAKER
Spreaker offers podcast hosting and an embeddable player for free, with paid plans for distribution.
STITCHER
Share your podcast on Stitcher to reach listeners on iPhone, iPad, Android or PC.
PRODUCTIVITY
ASANA
Use Asana to track your work and manage projects, both on your own or in a team. Free plan available.
CALENDLY
Calendly is a cloud based calendar that allows people to book directly into available slots in your diary.
DROPBOX
Dropbox provides cloud storage, synchronization and sharing of your files. Free plan available.
EVERNOTE
Use Evernote to store and manage notes, to do lists, web clips and more. Free plan available.
IFTTT
IFTTT (If This Then That) is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites by linking these services together based on a trigger and an action.
LASTPASS
Lastpass is a free password manager that stores your passwords and enables sharing of passwords with colleagues. Free plan available.
ONETAB
OneTab is a free Chrome extension that converts all your tabs into one list, keeping you organized and saving you memory usage.
When you find something online you want to read later, put it in Pocket.
POMO
Pomo is a Chromo Extension time management tool designed to break your work into focused sprints of 25 mins followed by 5 min breaks.
PRINT FRIENDLY & PDF
Print Friendly & PDF is an extension that removes ads, navigation and optimizes pages before you print or create a PDF from a page you are viewing in the Chrome browser.
SLACK
Slack is a cloud based team collaboration tool, with messaging and archived conversations that streamlines your workflow.
TACO
The Taco App links all your different apps like Asana, Gmail and Trello, to create one list of tasks.
TRELLO
Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.
UPWORK
Find freelancers on Upwork to help you with design, social media, writing, customer services and more.
VASUMO
VASUMO provides skilled, experienced and reliable virtual assistants all located in USA or Canada for reasonably monthly rates.
WORKFLOWY
WorkFlowy helps you break big ideas into manageable pieces, then focus on one piece at a time.
ZAPIER
Zapier connects the apps you use everyday to automate your work and make your life easier.
MISCELLANEOUS
COPYSCAPE PLAGIARISM CHECKER
You work hard on your blog so make sure no one is using your content without permission with a free Copyscape plagiarism search.
CLICK & CLEAN
Click&Clean Chrome extension is a one-click solution to clean your browser and protect your privacy. You can scan your PC for malware, delete your browsing history, remove download history, erase temporary files, clear cookies and empty cache and much more.
FEEDLY
Feedly is a news app that allows you to organise, read and share news feeds from online sources.
FULL PAGE SCREEN CAPTURE
Chrome extension that provides a full page screen capture that can be downloaded as a PDF or PNG file.
GOOGLE TRENDS
Explore trends and data Google Trends.
HOVER ZOOM PLUS
Hover your mouse over any image on the supported websites and the Hover Zoom + extension will automatically enlarge the image to its full size, making sure that it still fits into the browser window.
HUNTER
Hunter is a Chrome extension that helps you find the people behind a website and their email addresses.
OFFICE EDITING
Office Editing for Docs, Sheets & Slides is a Chrome extension that allows you to view and edit Microsoft Word, Excel, and PowerPoint files, without needing Office installed on your computer.
SPEAKIT
SpeakIt is a Chrome extension that uses text-to-speech technology to read selected onscreen text. I use it on my blog articles after they are published as a final accuracy check.
TINEYE REVERSE IMAGE SEARCH
The TinEye Reverse Image Search Chrome extension allows you to find out where an image came from, how it’s used, or find higher resolution versions.
VISUAL PING
Visual Ping Chrome extension is a simple service for monitoring websites for changes. You’ll receive an email notification when it detects any change in the content of the page.
WAYBACK MACHINE
Wayback Machine is a digital archive of more than 300 billion web pages and a great way to see the previous design of a website.
WISTIA SOAPBOX
Wistia Soapbox is a free Chrome extension for recording your screen and webcam and editing videos.
Some of the digital marketing tools and resources on this page are “affiliate links”. This means if you click on the link and purchase the item, I may receive an affiliate commission. Please be assured, none of the prices for these resources are increased to compensate me and I only recommend products or services I use personally and believe will add value to my readers.
