Digital marketing tools - your list of all the essential resources

Having the right tools for your business is so important

I've spent years testing all the top blogging and digital marketing tools and resources to make sure I'm only sharing the very best suggestions to help you get more done and achieve better results.

Some of the recommendations on this page are affiliate links, which means that if you click a link and make a purchase, I may receive a small commission. There is no extra cost to you and I only recommend products I use personally and love!

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100 tools and resources every new blogger should use
This game changing list of tools and resources will take your online marketing and blogging from blah to brilliant. The list covers everything you need for websites, social media, content creation, podcasting and productivity. #startablog #newblogger #socialmediatips #bloggingtips #bloggingtools #bloggingresources
100 of the best tools and resources to grow your blog, create content and get traffic. The list covers everything you need for websites, social media, content creation, podcasting and productivity. #startablog #newblogger #socialmediatips #bloggingtips #bloggingtools #bloggingresources
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FEATURED TOOLS

AFFILIATE MARKETING

This step by step course contains 30 lessons and 20 worksheets to teach you how to find affiliate products and promote them effectively to achieve a passive income stream on your blog. Michelle earns over $50,000 every month through affiliate marketing so learn from the best.


BLOG / WEBSITE

If you are looking for reliable, cost effective hosting with one-click WordPress installation, Bluehost is a great choice. Your website will be up and running in no time at all.

Get more visitors, leads and customers with Thrive Themes WordPress plugins and themes.

Shorten WordPress links using your own domain name. Free basic version or Pro allows you to create pretty links automatically, cloak links, replace keywords though out your blog with pretty links and more.


SOCIAL MEDIA

The complete Pinterest & Instagram marketing toolkit for bloggers and small businesses. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results. Free trial available.

Tasty Pins is a simple plugin for your WordPress blog that allows you to set separate descriptions for Pinterest and the image alt text and insert a hidden image for pinning on your pages and posts.

Meet my social media posting virtual assistant! No, SmarterQueue is not a person. It's a social media scheduler and it has changed the way I work - saving me time and money. You create a library of social posts and a schedule, then SmarterQueue does all the work for you. Upload once, social media taken care of. They offer a free 14 day trial, no credit card required but I've got an extended trial for my readers of 30 days, so that's a whole month to check it out. It much more reasonably priced than similar evergreen services like MeetEdgar.

I do all my instagram scheduling with Planoly. They are an official partner and can post directly to your feed, so upload, set and forget. You can also schedule stories via Planoly - you'll get a notification to post based on your scheduled time. There's a free for ever level so you can try it out!


MORE DIGITAL MARKETING TOOLS ... LOTS MORE!

WEBSITES

Active Campaign provides integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

If you have to move your WordPress website to a new host, the All In One WP Migration plugin exports it, including the database, media files, plugins and themes, then enables you to upload it to a new location using a simple drag and drop process.

Broken Link Checker is a free WordPress plugin that monitors your blog looking for broken links and let you know if any are found.

Free analytics tools to measure website data and gain insights into your content performance and site visitors.

This tool allows you to easily add campaign parameters to URLs so you can track them in Google Analytics.

Moz provides free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.

Use Proof allows you to increase website conversions with social proof by displaying verified recent customer activity. Paid plans only but there is a free trial.

Redirection is a free plugin for WordPress that allows you to redirect permalinks to any URL and keep track of 404 errors.

Want to find out the CMS, mailing list, plugins and more that someone is using on their website? Rather than guessing, use SiteStacks to look up the tech stack for any website for free.

Verify Ownership is a free WordPress plugin that allows you to easily add your meta tag verification codes to your site. It also adds statistics scripts (e.g. Google Analytics) to the footer of your site.

What WordPress Theme Is That is a free online tool allows you to easily detect what WordPress theme a site uses (including parent and child themes).

Wordfence Security is a free WordPress plugin that protects your site with a firewall and security scan to prevent attacks.

WP Fastest Cache is a free WordPress plugin that speeds up page load times by creating static html files from your dynamic WordPress blog.

Yoast SEO is a free WordPress plugin that handles the technical optimization of your site and assists with optimizing your content.

Zen Desk is a customer service software and support ticketing system. Free trial available.


SOCIAL MEDIA 

Check this out if you want to run free contests on your Facebook timeline with Agorapulse Facebook Timeline Contests.

Use BeLive to broadcast on Facebook in solo, split screen interview or talkshow mode, including screen comments from your audience so you can interact with viewers. Free options available.

Chatfuel helps you build a free chatbot for Facebook Messenger, quickly and easily, no coding required.

Click to Tweet simplifies the task of promoting, sharing and tracking content on Twitter. Users write the message they want others to share and Click to Tweet generates a link that can be shared. This link automatically posts a Tweet and can be tracked.

Grow your social followers with Crowdfire.

With more than 90 eLearning courses, Facebook Blueprint helps you learn the skills to manage your Facebook and Instagram ad campaigns.

Use Hashtagify to search for hashtag popularity, trends and related hashtags. Free tools available with paid plans for more detailed data.

Landscape by Sprout Social is a free drag and drop online social image resizer.

Likealyzer is a simple to use, free online tool that will assess your Facebook Page and provide suggestions to improve it.

You only get one chance to link in Instagram. Linktree gets you around this limitation by providing a custom link for your profile that sends people to a page with up to five links instead, so you can include your email signup, products, blog posts and more.

ManyChat lets you create a Facebook Messenger bot for marketing, sales and support. Free option available.

Get a free Agorapulse Twitter Report Card that analyzes your Twitter efforts with those of your competitors.


CONTENT CREATION 

Get a free report from Answer the Public about what questions and queries your audience is searching for in Google.

Analyze what content performs best for any topic or competitor and find the key influencers to promote your content.

BrainyQuote is a collection of inspirational and famous quotes.

Canva makes design simple for everyone with DIY tools to help you produce social posts, presentations, blog graphics and more.

Cliché Finder is an online tool to check your writing for cliches.

Creative Marketplace for vector patterns, icons, fonts, graphics and more. Six free downloads provided each week

Easil is a fantastic Canva alternative with some extra features like text shadow, text masking and precise element placement. The templates are much prettier as well.

If you don't want to do it yourself, Editorr is a professIonal copy-editing and proofreading service that connects you with real editors at reasonable rates.

Eye Dropper is an open source chrome extension which allows you to pick colors from web pages, color picker and your personal color history.

Font Squirrel scours the internet for high quality, legitimately free fonts . Download thousands of completely legal, high quality, free fonts.

The Grammarly free checker highlights errors as you are writing.

Graph Words is a free online thesaurus to help you find just the right word by creating connections between associated words.

Haute Stock is a stylish stock photo collection with free images every month.

The Hemingway App highlights lengthy, complex sentences and common errors in your writing.

Pexels is a stock library of free photos you can use anywhere without attribution.

PhotoFunia is an app that allows you to upload images of people into fun backgrounds.

SC Stockshop is a library of styled stock photography featuring desktops and flatlays, with free monthly stock images.

Over a million curated icons, created by a global community. Free accounts must give credit to the creator each time they use an icon. Paid accounts don't have to provide attribution.

Create engaging marketing videos and ads in minutes with Wave.video - an online video maker that includes stock videos and images, the ability to upload your own media, and output of all video formats at once.

Identify a font by uploading a picture or sharing a URL.


PODCASTS 

Audacity is free, cross platform software for multi-track recording and editing.

Auphonic is an automatic audio post production web service for podcasts, broadcasters, radio shows, movies, screencasts and more. First two hours per month are free.

Callnote records Skype, Google+ Hangouts, Facebook and Viber audio and video. Free version available.

Validate and visualize your podcast RSS feed with Cast Feed Validator to ensure it's compatible with all sites.

Express Scribe is professional audio player software for PC or Mac designed to help transcribe audio recordings.

Free Music Archive is an extensive library of free high-quality, legal audio downloads.

Freesound is an extensive library of free sound effects, available for legal download.

Libsyn offers podcasting hosting and publishing services.

MP3TAG is a free and simple application for viewing and editing tags in audio files.

Rev provides online audio transcription, video captions and document translation at very reasonable prices.

Use the free Seriously Simple Podcasting plugin to publish podcast episodes on your WordPress website.

Simple Podcast Press is a licensed WordPress plugin that creates a unique page for each of your podcast episodes based on your iTunes URL.

SpeakPipe allows your podcast listeners and blog readers to send you voice messages right from a browser.

Spreaker offers podcast hosting and an embeddable player for free, with paid plans for distribution.

Share your podcast on Stitcher to reach listeners on iPhone, iPad, Android or PC.


PRODUCTIVITY 

Use Asana to track your work and manage projects, both on your own or in a team. Free plan available.

Calendly is a cloud based calendar that allows people to book directly into available slots in your diary.

Dropbox provides cloud storage, synchronization and sharing of your files. Free plan available.

Use Evernote to store and manage notes, to do lists, web clips and more. Free plan available.

IFTTT (If This Then That) is a great automation tool that can help you save a lot of time on trying to manage social media platforms, apps and websites by linking these services together based on a trigger and an action.

Lastpass is a free password manager that stores your passwords and enables sharing of passwords with colleagues. Free plan available.

OneTab is a free Chrome extension that converts all your tabs into one list, keeping you organized and saving you memory usage.

When you find something online you want to read later, put it in Pocket.

Pomo is a Chromo Extension time management tool designed to break your work into focused sprints of 25 mins followed by 5 min breaks.

Print Friendly & PDF is an extension that removes ads, navigation and optimizes pages before you print or create a PDF from a page you are viewing in the Chrome browser.

Slack is a cloud based team collaboration tool, with messaging and archived conversations that streamlines your workflow.

The Taco App links all your different apps like Asana, Gmail and Trello, to create one list of tasks.

Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.

Find freelancers on Upwork to help you with design, social media, writing, customer services and more.

VASUMO provides skilled, experienced and reliable virtual assistants all located in USA or Canada for reasonably monthly rates.

WorkFlowy helps you break big ideas into manageable pieces, then focus on one piece at a time.

Zapier connects the apps you use everyday to automate your work and make your life easier.


MISCELLANEOUS

You work hard on your blog so make sure no one is using your content without permission with a free Copyscape plagiarism search.

Click&Clean Chrome extension is a one-click solution to clean your browser and protect your privacy. You can scan your PC for malware, delete your browsing history, remove download history, erase temporary files, clear cookies and empty cache and much more.

Feedly is a news app that allows you to organise, read and share news feeds from online sources.

Chrome extension that provides a full page screen capture that can be downloaded as a PDF or PNG file.

Explore trends and data Google Trends.

Hover your mouse over any image on the supported websites and the Hover Zoom + extension will automatically enlarge the image to its full size, making sure that it still fits into the browser window.

Hunter is a Chrome extension that helps you find the people behind a website and their email addresses.

Office Editing for Docs, Sheets & Slides is a Chrome extension that allows you to view and edit Microsoft Word, Excel, and PowerPoint files, without needing Office installed on your computer.

SpeakIt is a Chrome extension that uses text-to-speech technology to read selected onscreen text. I use it on my blog articles after they are published as a final accuracy check.

The TinEye Reverse Image Search Chrome extension allows you to find out where an image came from, how it's used, or find higher resolution versions.

Visual Ping Chrome extension is a simple service for monitoring websites for changes. You'll receive an email notification when it detects any change in the content of the page.

Wayback Machine is a digital archive of more than 300 billion web pages and a great way to see the previous design of a website.

Wistia Soapbox is a free Chrome extension for recording your screen and webcam and editing videos.


Some of the digital marketing tools and resources on this page are “affiliate links”. This means if you click on the link and purchase the item, I may receive an affiliate commission. Please be assured, none of the prices for these resources are increased to compensate me and I only recommend products or services I use personally and believe will add value to my readers.

Essential Digital Marketing Tools and Resources

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